You might think that people will come to your site, be thrilled at the products or services you offer, and make a purchase.
Rarely so. Not if they haven’t heard of you. Unless you’re making traditional sales calls, it hard to sell to people who don’t know you. So they need to get to know you.
That’s where your web form comes in. See mine on the right?
You do this by offering them free information that’s useful to them. The information could be in your blog, but how do you get them to come back? (They could sign up for your RSS feed, but only a small percentage of people do that.)
Instead, most people will read what you have to say only if you send it to them in the form of an e-mail newsletter. It comes into their e-mail Inbox and they see it. If it’s valuable information, they’ll read it.
Over time, they’ll learn that you know your stuff and start to trust you. Then, they’ll buy from you.
The web form on your website invites people to sign up for your newsletter. Like this one!
But, people don’t know if they want your newsletter, so you offer something for free, like a free report or e-book. They want that, so they fill out the form and agree to be your subscriber at the same time. (Make sure that your web form makes this clear–don’t trick people into subscribing!)
- Create a free report.
- Add a web form to your site.
- Configure the web form so that people automatically get your free report.
You usually follow the instructions of your e-mail service to create the web form. If you’re using WordPress to create your site, you may need to use a plug-in.
When configuring the web form, either direct people after they confirm their subscription to a web page which has a link to your free report or include a download link in the welcome e-mail. Of course, you’ll need to upload the report to your website first.