Let me tell you a brief story. I recently gave a solopreneur feedback on her website. I had signed up for her autorespondeer and was getting amazingly thorough and detailed information from her on how to set up an online business. I suggested that she was giving away too much and could use webinar courses to give out that information — making her some money, But she told me…
Before I finish that story, I’ll explain something about content.
Yes, you want to give a way free content, but people don’t only want information. they want results. Too much information can be an overload and it’s hard to understand and implement everything on one’s own. That’s why people pay for courses and coaching, which provide a lot more support for actually putting techniques and strategies into action.
Do you overload your subscribers with information? If you aren’t helping as many people as you’d like and aren’t making as much money as you’d like, maybe it’s time to analyze your entire business model to see what you should give away and what you should sell.
On the other hand, do you feel overloaded yourself? Have you read countless free downloads and autoresponders without implementing the knowledge that was in them? Or spent hours trying to glean one useful technique from an avalanche of content?
Maybe it’s time to stop trying to get information for free and start finding someone who can guide you to implement solid business techniques and strategies to move your business forward.
How do you feel right now?
Think about how the above paragraphs made you feel.(Let me know in a comment to this post.)
I used a technique that I learned from my son:
- Tell: Provide information or tell a story
- Teach: Explain what they should do about the information or story.
- Touch :Provide an emotional close or call to action
I don’t like to sell from my blog posts, but of course you know that I’m available for coaching. (Find out more here.)
Go back over this post and find the tell, teach, and touch sections.
How can you use this?
You can use this progression of tell, teach, and touch in an email to persuade and convert people so that they’ll click through to a sales page. It’s a gentle, non-salesy way to persuade.
To get back to the story, she told me that she was too shy to do webinars. Which was a shame, because she could have helped more people succeed if she had tried to reach out. Webinars are a powerful way to both sell and teach and they are actually great for shy people, since you don’t have to be in the same room as your audience.
Do you have a progression that you use to persuade? Leave a comment!