Today’s guest post is from MamaRed Knight, whom I met online in a LinkedIn group. Since then, we’ve connected both via phone and email. She helps business owners get their Voices Heard, Messages Shared and the World Transformed by de-mystifying the behind-the-scenes stuff like streamlining processes, dealing with technology and creating ways for them to focus on what they love and do best. She takes all the stuff learned as a business strategist and consultant to big companies and makes it do-able for small business owners. Join her online at www.mamaredknight.com and grab a spot on her calendar for her practical, no-nonsense “here’s what to do next” approach to building your business! To get a copy of her new ebook, 21 Ways to Repurpose…on Purpose™, send an email email@example.com!
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Once you are in business, regardless of what title or by what name, you’re in the “content business,” whether you planned to be or not!
Because content…whether as text, audio, images or video…is needed everywhere.
Whether it is for one of the seemingly-unending social media sites, your own website or blog, or your clients. Or maybe it is a course you’re teaching. An information product that shares what you know with the world.
It’s all content and the ever-ravenous ContentBeastie wants more and more and MORE content, 24/7.
It all begs the question…
WHY do you need content anyway?
And the reason is, I’m assuming (yeah, dangerous, I know) that you want to:
- Make that business of yours pay the bills
- Create a lifestyle that serves you
- Transform the lives of the people you most want to work with.
Fair assumption? If I’ve missed the mark, share in the comments section and let me know why YOU create content.
And unless you enjoy spending time cooking up new dishes for TheBeastie, you need a more do-able way to get the content out to those who need AND get back to doing what you LOVE. The reason you decided to be a business owner in the first place.
And that solution is called Repurposing.
What is Repurposing?
It is, at the core of it all, reusing what you have created in different ways by leveraging all the content types, technology and online platforms we have these days (oh, how I long for the days of smoke signals or stone tablets).
So you could, for example:
- Scoop up a bunch of blog posts on a particular topic and create an ebook (it could be a PDF, a Kindle, a flipbook or many other formats)
- Combine your best tips for success with a colored background and share them as an image-based ebook and tons of social media posts
- Pour through your Facebook posts and create a video series from the key points and put them on YouTube
- Take some of the lovely tidbits from that course you created and share some tweets, Facebook posts or LinkedIn posts
- Sit down with a blank screen in front of you and create an entire online course
- Take that slide deck you created for a presentation and share it on SlideShare.net (kind of like the YouTube for slide presentations)
- And at least 60 other options that could send you running for the hills, wondering why you’re bothering
Now I’m a HUGE proponent of repurposing and have, in fact, been creating content strategies for big companies since the early 90s! However,
Notice the word “Strategy”
That means you’ve thought about what you want to do and who you want to reach BEFORE you create the content you need to build your business.
When you start with end in mind, you have a plan and a vision and can Repurpose…on Purpose™
Much less frustrating and you’ll find more ways you can leverage that content of yours without all the hair pulling, teeth gnashing and late night cuss fests!
How to Repurpose…on Purpose™
There are almost as many ways Repurpose….on Purpose as there are business owners. When I work with clients, we start with a whole bunch of questions and then build a plan that leverages what they already have, what they do best and the goals they have for their business. We build a plan that starts with the next do-able step toward their biggest vision.
Then we look at the four types of content (text, audio, video and image), pick the one that is easiest for them and create a methodical way to quadruple every little tidbit to get the most leverage.
Give this approach a try:
- Get clear on your who, what, why and when and all those “non content” related questions.
- Create a list of top tips you share with your ideal client (21 is a create fun number and usually where I have clients start)
- Put those tips on a PowerPoint background and save them as images
- Size the image for your blog and use the tip as the starter sentence and share more information about why that is a good thing to do/know
- Share your blog post outward to the social media sites where your ideal client hangs out
- Combine the images together, add a title page, copyright page, acknowledgements page and bio and create an ebook (PDF is the easiest and fastest format to get started)
- Share the ebook with your list (this makes a great opt in gift)
- Create an audio of each tip and add to your blog post or share in a newsletter
- Add some slides to the audio (the ones you’ve already created can be repurposed here) and now you have a series of small videos, the perfect size to put on your YouTube channel
- Use those tips as the foundation of a do-it-yourself or instructor-led course
- …and that’s for starters!
Your Next Do-able Step
Set a timer and a goal to write 21 tips…don’t slave over them. Don’t fuss and fiddle. Just write them down.
There’s a start to a ContentKitchen™ that will feed your bank account and your perfect clients for a lifetime.
You can do this. We can do this. Together.