I’m just back from the NAMS13 workshop in Atlanta. It was my first time as an instructor. NAMS (Novice to Advanced Workshop) is owned by David Perdiew. Here’s a photo of David and his wife Charlsa, both of whom hosted the workshop.
Not to brag or anything — in fact, just to encourage you to attend next time — here’s a tweet from someone who attended my session, which was called High-Persuasion PowerPoint Presentation Secrets. (Thanks, @darthjordan!)
A few points from a few of the sessions
From Ken McArthur
Know what your message is. Think about how to create an impact on the world. Use the following steps:
- Find something to make better
- Test it-prove your message
- Create a clear message so people can repeat it-Memorable, repeatable, vivid, quote worthy
- Make it easy to spread
- Build an audience
- Engage your audience
- Create multiple channels
- Automate what works
From Bob “the Teacher” LaPorte
Growing your email list is of the utmost importance. To get more people to subscribe, use these techniques:
- Put several calls to action on every page in different configurations.
- Two-steps work better than one–this means that you just have a button or link. When people click the link, an opt-in box opens.
- Offer many different types of free offers–the best ones are related to the content. For example, on posts about graphics, have a free offer that relates to graphics.
- Put offers on popular posts that lead to an opt-in page. These should be simple and related. Examples are a checklist, a PDF of blog post, a worksheet, a resource guide, a checklist.
- Webinars are the highest converting offers. After that comes resource sheets.
From Steve Memel
Communication is not a goal. Communication is to satisfy a human need or want. No matter what you’re doing, you’re always communicating something (even if you don’t want to be or you aren’t saying anything out loud). You need to move from lack of energy, a boring voice, anxiety, wandering to being awaren, calm, present, confident, committed, connected, energetic, and spontaneous.
Struggling only makes you think that struggling is necessary, because it is a self-feeding loop. Step forward (when you start to speak) and be intentional.
Be willing to reassess your business if it isn’t working. If you have a list that isn’t responsive, create a new one!
The trend is going from DIY (do it yourself) to DFY (done for you) to DWY (done with you). For example, you might offer a worksheet and schedule time to go through it with a client.
- No product should be a single entity–find at least 3 ways to use any content
- Build on something that already exists
- Reinvent from public domain book or PLR (private label rights)