Not too long ago, a marketer I know sent out an email saying that 90% of his income came through webinars. This isn’t unusual.
You need to learn how to do webinars. They attract a lot more people than teleseminars, blog posts, or sales pages.
You can use webinars for:
- Delivering a course
- Pitching a product
- Creating self-study course
- Providing group coaching
- Answering questions
What else can you think of?
Whenever you want to reach many people, think of giving a webinar.
Here are the components of a webinar:
- Good marketing. You need to send out several emails, use social media, and if possible get affiliates or partners to do the same.
- A script. Write your script in advance. Treat it just like any marketing copy.
- Webinar software. I use GoToWebinar. Some people use Google+ Hangouts on Air.
- Slides. Most people use PowerPoint. Be sure to make the slides visual and lively. People don’t want to hear you reading slides.
- Video (optional). Recently, live video has become available but it still isn’t commonly used.
- Recording. You must record the webinar, because not everyone can attend.
- Follow-up. The next day, send out an email with the link to the recording and continue to market the recording.
Your first webinar will be a little daunting, but after a while, you’ll get used to the process. It’s a little strange to be talking to people you can’t see, especially if you’re used to doing presentations with a live audience in the room. Use the interactive features of webinars — polls, chat, etc. — to engage the audience.
What has your experience been with webinars? Leave a comment!