How to stand out in a crowded market

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online-business-stand-out-crowded-market-1Two people asked me questions about how to stand out in a crowded market.

“How to grab people’s attention? It is not like it used to be. Everyone and their sister is now a coach or trainer.”

“How do I differentiate in a market that has low barriers to entry and is crowded with crud?”

These people are asking the right question! It’s true that you need to figure out how to stand out and be different and I think there are 2 ways to do that.

A different question is how to promote yourself to grab people’s attention, but that’s a much larger question. I’ll discuss that a little bit at the end, but in this post, I’ll focus on how to establish yourself as unique so that the right people — your ideal, target customers and clients — will be attracted to what you have to offer.

1) You need to focus

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When you serve everyone, no one is attracted to you. That’s because what you say doesn’t speak to people personally and individually. So you need to focus on whom you want to serve and that shouldn’t be everyone.

The process of focusing on helping a narrow slice of people is sometimes called “niching down.” It means that you want to choose the slice of people that you can best serve. This becomes your target market and it affects all of your promotion, the products you offer, your services, your keywords, and even your branding.

When you niche down, you gain the following benefits: Read More

by Ellen Finkelstein

Create a clear, powerful and concise message statement–your USP

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woman with bullhorn-messageYou can’t sell your services if people don’t know what you’re all about.

The same is true of products. People need to know in a few words how it will help them.

And if you aren’t unique, people won’t have a reason to buy from you instead of from someone else. They’ll also forget who you are. You need to stand out.

How do you stand out from the crowd?

Someone asked me,

“How do I put my personal message into two sentences that are clear, concise, and powerful?”

This personal message about what you do is often called a Unique Selling Proposition (USP). It shows your potential clients what you’re selling and why they should choose you (why you’re unique).

There’s a formula for that

A simple formula for your USP is: Read More

by Ellen Finkelstein