How to increase traffic for your website with long-tail keywords


online-business-increase-traffic-longtail-keywords-6Of course you want more traffic to your website. You probably know that you should use Search Engine Optimization (SEO) to find keywords that people are searching for. If you use them appropriately on your website, people can find your website.

But it’s hard to compete against larger and older websites, especially in popular niches.

So, what to do?

Finding the right long-tail keywords

One way you can compete is to use very specific phrases of several words. These are called long-tail keywords because of the shape of the graph when you measure keywords and the amount of people searching for them. Some keywords get searched for a lot, but there’s a long tail of phrases that are searched for less often.

By focusing on a long-tail phrase, you can gain traffic even if you are a small player.

With a free Google Adwords account, you can use Google’s free keyword planner. Click here and sign up or log in. Under Find New Keywords, choose Search for Keywords Using a Phrase, Website, or Category. You can actually put in anything you want. Below you can see that I entered online business.

[Tweet “Increase traffic for your website with long-tail keywords”]

There are a few other settings that you can use, too, such as language, location, and some filters. Notice that I chose Low and Medium competition–that means that there aren’t so many other websites using these keywords. Then click Get Ideas at the bottom as you see in this screenshot. Read More

by Ellen Finkelstein

Increase your website traffic with this simple technique


online-business-increase-website-traffic-1The more traffic you get to your website, the more opportunity you have to gain potential customers or clients. But many entrepreneurs have trouble getting traffic to their website.

Over time, your traffic will increase as you:

  • Write more content
  • Grow your email and social media lists

But that can take a long time..

And you want quick results, right?

Of course, right!

Is there a shortcut?

There are a few shortcuts, but one that you can use now is to take advantage of the pages on your website that are already doing well. These pages have content that people are searching for and are interested in, so they’re more likely to attract attention.

That means that you find out which pages get the most traffic and promote them. How?

I’ll tell you the two ways to promote them in a minute, but first you need to discover which pages are bringing you the most traffic.

Using Google Analytics

You can learn all about your traffic using Google Analytics. If you don’t already have them set up, follow these steps:

  1. Go to and set up an account.
  2. If you have an HTML site, you need to add code that you get from Google’s site on each page. But for a WordPress website, you use a plug-in. (Read about how to install a plug-in here.) There are a number of good plug-ins but I’m happy with Analyticator.
  3. Follow the instructions to set it ip — it’s easy to set up.

With most WordPress Google Analytics plug-ins, you can see stats in your Dashboard, but because I have more than one site, I usually go to Google’s website.

Watch this 4-minute video to see how to discover which pages have the most traffic.


The two ways to promote your best pages Read More

by Ellen Finkelstein

Grow Your Online Business: Day 3 (Ultimate Blog Challenge) Why your home page isn’t your most important page


online-business-importance-of-blogIn my Day 2 video of this Grow Your Online Business series, I explained the 5 important elements that you need on your home page. Today, I’ll explain to you why your home page isn’t your most important page.


Your home page is important, but not as important as you think. That’s because it doesn’t get much traffic. It might even get more traffic than any one page, but the part of your website that gets the most traffic is…. Read More

by Ellen Finkelstein