You only need these 3 things for an online business yet many miss out


onlinep-business-3-things-online-business-needs-1An online business isn’t that complicated. You only need to accomplish 3 things, yet I see many people not able to keep up. Here are the 3 things you need — and I’ll explain each in more detail:

  1. An audience
  2. A relationship with your audience
  3. Offers to put in front of your audience


It doesn’t sound so hard, does it? But I see online entrepreneurs having problems with all 3 areas. This is important because if you miss the mark in any one area, you won’t have a thriving business.

Look for the links in each section, because I’ll give you resources to help you throughout.

Problem #1: Not building your audience

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by Ellen Finkelstein

Stick to targeted followers only!


Lately, in various social media venues — LinkedIn and Facebook mainly — I’ve seen people request exchanges of followers, such as:

  • Let’s all comment on each others’ blog posts!
  • Let’s all like each others’ Facebook pages!
  • Let’s all follow each other on Twitter!

While these follow fests have some limited value, for the most part they’re useless. Why do I say that?

You only want your target market to follow you

internet-marketing-stick-to-targeted-followers-1Let’s say that you are a website designer and you belong to a LinkedIn group of web designers. Someone starts a discussion for people to like Facebook pages, so you enter your Facebook page.

You get lots of other website designers following your Facebook page and it feels good to see the numbers go up. But it’s a false feeling. It’s like a dog chasing its own tail — round and round, yet not getting anywhere.

That’s because you don’t (or shouldn’t) care about website designers! Read More

by Ellen Finkelstein