Which tools do you need to build an online business?

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Recently, a client of mine bought a product that she didn’t need. She didn’t need it because she already had a similar product, one that did the same thing. But she didn’t understand that and I realized that she wasn’t clear on the building blocks of her online business — what each piece was for. In her case, she bought a page builder when she already had one.

What are the major Building Blocks of an online business?

Building blocks An online business has what I call Building Blocks. The major ones are:
  1. Your website, with an optional “page builder”
  2. Your email service provider
  3. Your shopping cart with a merchant account and gateway to process credit card payments
  4. Your social media accounts — I won’t cover these in this post

Secondary tools might be a webinar service, a pop-up form creator, an appointment calendar, and any number of other possibilities.

Just like toy building blocks, you fit the pieces together to make a strong infrastructure for your online business. For example, you…

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by Ellen Finkelstein

Comparing shopping carts: e-junkie vs 1ShoppingCart

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A while back, I wrote a post explaining why I used e-junkie as my shopping cart. And while I still think that e-junkie is a great place to start because of its combination of features and low price, I’m switching to 1ShoppingCart. (This link to 1ShoppingCart is an affiliate link.)

Why?internet-marketing-compare-e-junkie-1shoppingcart-1

Because of the difference in the way the affiliate program works. After being an affiliate several times for other Internet marketers promoting courses and products, I saw how the process went. The marketer and I had a personal connection. The marketer gave me an affiliate link and some marketing materials. It was all handed to me on a silver platter, so to speak. I liked that and wanted to do the same for my affiliates.

How e-junkie handles affiliates

E-junkie has an affiliate application form, just like 1ShoppingCart. But when the form is completed, it sends the affiliate an email with a Transaction Code. The affiliate has to enter the Transaction Code to complete the process.

It doesn’t sound too bad, does it? Read More

by Ellen Finkelstein