Obviously, you have to promote your products. But how? One aspect is the media and partners you use. The other aspect has to do with timing. From that point of view, you can promote your products in 2 ways:

• Ongoing: You can continually market your products in autoresponders, on your website, in emails and with ads
• Launch: You can create a big fuss about a product over a short period of time (the launch period), sell it, and then close sales

How do you decide how to promote your products–ongoing vs a launch?

Why choose ongoing promotion?

If you have products and services that you want to promote all the time, for a continual income flow, then use this option. For ongoing services, such as 1-on-1 coaching, you’ll almost always use this option. The same applies for low-cost products, because the effort of the launch isn’t worthwhile.

Here are ways to promote your products and services all the time:

• Put a call to action for one of them at the bottom of every regular newsletter
• Regularly promote one of them in a one-off email that’s only about that product/service
• Put ads for your products and services on your website
• Regularly remind affiliates that they can promote your products and services at any time
• Have a sales page for each product and service that visitors can easily find. If you have a number of products, have an e-store page that lists them all, with links to each individual product’s sales page. You should also have a Services or Coaching menu item that describes your services.

Why choose a launch?

Read More