13 Secrets to Relationship Marketing for Online Entrepreneurs


online-business-secrets-relationship-marketing-1You’ve probably heard that people buy from someone that they know, like, and trust. It makes sense, after all. Would you buy from someone that you don’t know, like or trust?

But if you’re an online entrepreneur, how do potential customers get to know, like, or trust you? They aren’t meeting you in person, so you need to create an online relationship.

Creating an online relationship would seem hard when you’re trying to attract a large number of customers. How do you have time to meet with people individually? The truth is that you often don’t. If you’re selling high-priced products or services, you may bring people to a 1-on-1 sales meeting, but many online sales are completed without that personal touch. People buy from a sales page on your website or a link in your email.

There are secrets to creating relationships with people online. If you master these, your sales will increase, sometimes dramatically.

In addition, some of the relationships you create will turn into partnerships. These partnerships can bring you many subscribers and customers at a time because people trust a recommendation from someone they trust. (And you can recommend their products to your subscribers in return — maybe even get a commission for doing so!)

Here — in no special order — are 13 secrets to creating relationships. Please leave a comment if you have a question, want to add a secret that has worked for you, or have a comment. Read More

by Ellen Finkelstein