Should you buy PLR (private label rights) products?
I’m continuing to respond to those of you who completed my survey a few months ago. I received this question…
“I don’t actually have an online business yet. I was thinking of private label products or the like. What do you think?”
What is PLR and why would you want to use it?
PLR is pre-written content that you buy and can then use pretty much any way you want. It comes with a license that gives you the right to edit it, publish it, create products from it, reformat it, put your name on it, etc. Most PLR does have some restrictions and you should read the license. For example, you can’t sell it as PLR.
Of course, PLR comes in a variety of niches and some PLR sellers specialize in one niche or the other. In my experience, most provide a variety of niches, such as Internet marketing, health, and relationships.
Most PLR comes in some sort of text format, but it is sometimes packaged with PowerPoint slides, images, and even opt-in pages.
People buy PLR when they feel they can’t — or don’t have the time to — create their own content. Basically, PLR is a timesaver.