How to increase sales and engagement with powerful persuasive slides

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online-business-use-images-1.jpgWhether you’re giving a live presentation or a webinar — or creating a video — you’ll often use slides. And the slides that you show to people matter!

You can choose to create boring slides or instead create powerful, persuasive ones. Which will you choose?

The power of images

Over 40 years of research has shown that images trump text. Images

  • Help people remember more
  • Help people understand batter
  • Are more persuasive

You see how professional marketers use images on commercials, on billboards and in magazine ads.

Use the Tell ‘n’ ShowSM technique

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by Ellen Finkelstein

Getting legal photos for your blog and social media just got harder

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According to the Microsoft Office blog, the Office Clip Art gallery is gone. If you have updates set to manual, you might still have the Clip Art gallery, but it will disappear with the next update. The updates went out last week.

I’m very upset by this, because I use its photos daily. While much commentary (include a funny riff by Conan on TV) focus on the line art, the text of the blog post makes it clear that photos will also disappear.

What about Bing search?powerpoint-tips-cli-art-gallery-going-away-1

The blog post says that you can add images using Bing Image Search. It adds:

Bing Image Search uses a copyright filter based on the Creative Commons licensing system.  The results that are returned are images that have been tagged with Creative Commons licenses.  A link to the source of the image is provided, which you should use to review the source of the image and the applicable license to determine whether your use will comply with the license.

If you have PowerPoint , try it yourself to verify what I’m saying. Here are the steps:

  • Choose Insert, Online Pictures.
  • In the Bing Image Search box, enter a keyword.
  • Click an image.  At the bottom, note the size of the image, because some of them too small to put on a slide.
  • At the bottom, click the link to the source of the image.
  • Click Insert to insert the image on the current slide.
  • Now go to your browser where the link opened and check it out.

Why online search is NOT a good substitute for the Clip Art gallery

Unfortunately, online search is a real bummer. Here are my reasons: Read More

by Ellen Finkelstein

Create free Buy Now buttons in PowerPoint

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Do you need a great Buy Now button that people will want to click? Or perhaps you need an Add to Cart, Download, or Subscribe button.

Get step-by-step instructions for creating your own button in PowerPoint in this 6-minute video.

After you create your button, you may need to resize it. You can do that in any image editing software. You can also use an online service, such as the Pixlr Editor.

Here’s some more information on using custom buttons on your website.

Do you use PowerPoint to create graphics for your website, social media and marketing? Leave a comment!

by Ellen Finkelstein

Grow Your Online Business: Day 21 (Ultimate Blog Challenge) Technology to use for creating passive income

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hoa-screenshot-cropped210x121When it comes to creating products, you need to use tools for recording and editing video or audio files. Personally, I write so much about PowerPoint and graphics, that I stick with video so I can show readers what I’m talking about. For that reason, I rarely use audio files, except to insert them into video.

Here are the tools that I recommend. Read More

by Ellen Finkelstein