JV partnerships not working? Here’s what you need to do instead: Interview with Danny Bermant

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Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships. In the last 3 years alone, he has worked with over 400 JV partners and supported numerous launches, summits, giveaways, webinars and other joint ventures, both for his clients, and for other partners, that have generated millions of dollars in revenue.

Danny’s passion is people and the nurturing of professional relationships. His friends refer to him as “Captain JV” – he is a prolific networker. He has worked with some of the biggest names in marketing and in the process built a sizable network of over 4,000 contacts across every major industry. Nothing gives him more pleasure than enabling both businesses and non-profit organizations to forge new and fruitful partnerships.

In this interview, Danny explained how you can get better results from partnering with others, even if you’ve had bad experience with partnering in the past. He provided some detailed techniques to create lasting, powerful relationships with other like-minded entrepreneurs. Below it, you can read a summary of his answers to my questions.

Who do you serve and who are your clients?

I serve established coaches and consultants. They have a list and an offer, but they are looking for a better way to bring clients on board. The people I work with are collaborative rather than competitive. They are not predatorial types of people; they’re people who like working with others. Naturally, they prefer a more inclusive partnership with other businesses. They have a preference for this rather than having to really go out and pitch and hustle. They like having a situation where they are working with like-minded businesses who refer clients to them or promote them, which means they have people coming into their orbit who are warm and pre-sold.

What is their problem, their need, and what are the symptoms of that problem?  

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by Ellen Finkelstein

Grow Your Online Business: Day 23 (Ultimate Blog Challenge) How to partner with no money involved

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Grow Your Online Business: Day 22 (Ultimate Blog Challenge) Why you need to partner with othersYesterday, I explained why partnerships are so important to the growth of your business.

But not everyone is ready to set up an affiliate program. So what can you do without involving money? I mentioned these briefly yesterday and today I want to get a little more detailed about how to partner.

You’ll need to develop a relationship with someone before you can start. Most people won’t accept a partnership request from someone they don’t know at all.

One thing you can do is to comment on that person’s blog a few times. If you like the person’s content, send the person a testimonial. Connect with the person on social media, especial LinkedIn. (After all, this is a business relationship.)

When you’re ready, email or call the person. For the first time, it’s valuable to make a phone call to start the relationship off on a more personal level.

Here are two methods you can partner with someone without involving money. Read More

by Ellen Finkelstein

Grow Your Online Business: Day 12 (Ultimate Blog Challenge) Grow your list quickly

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online-business-lists-grow-quickly-1If you have a great website, including an enticing free download, your list will grow, but slowly. This is especially true when you’re just starting out. It can be hard to get traction at first. And that’s frustrating!

So here are some ways you can speed up the process.

Before I start, let me say that one of the most powerful ways to grow your list is through partnerships and events.Those are the topics of the last week of this course.

Meanwhile… Read More

by Ellen Finkelstein

The secret to Internet success: Partnerships and events

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online-business-events-partnerships-1Is your email list stuck at under 100 people? Or just not growing?

Is your website traffic hovering at low levels?

Most importantly, are your profits less then you want — and need?

Two key techniques for success are partnerships and events. (Who could eat all of that ice cream alone?)

But setting up partnerships and events can be complex. Recently, a coaching client of mine thought she would have to spend several hundred dollars on custom programming to set up her first webinar program. When we met, I showed her how to use systems she already had to get the same result at no cost. She told me I should tell everyone about this! Here’s what she emailed me:

These processes and systems are learned through trial and error and very time consuming.  My web developer did not have a solution so I called GoToWebinar and they suggested an integration package which my developer was going to charge for installing, testing, etc. (only because this app is new to him).

So Ellen, with your fine advice, I saved some $. Your technical expertise shared in a coaching scenario like ours provides a great ROI.

You can do only so much by yourself. You can:

  • Write blog posts
  • Do social media post
  • Send out emails

But it will take a very long time for you to reach enough people if you don’t work with others.

Partnerships are the secret of highly successful marketers Read More

by Ellen Finkelstein

How to start a joint venture partnership

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Selling a product with a partner is SO much more powerful than selling it yourself. And partnering has multiple benefits:

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  • You sell more: When others recommend your product to their subscribers, people are more likely to buy, because they trust (hopefully) the recommendation more.
  • You increase your email list: If you pitch your product with a free event, such as a webinar, you can add to your subscriber list everyone who registers, not only people who buy your product. However, you need to do this carefully, respecting people’s wishes. I recently added over 1,000 people to my subscriber list in this way.
  • You expand your reputation: A lot of people hear about you who would not otherwise get to know who you are.

How to start Read More

by Ellen Finkelstein