JV partnerships not working? Here’s what you need to do instead: Interview with Danny Bermant
Danny Bermant helps established coaches and consultants attract their ideal clients through joint venture partnerships. In the last 3 years alone, he has worked with over 400 JV partners and supported numerous launches, summits, giveaways, webinars and other joint ventures, both for his clients, and for other partners, that have generated millions of dollars in revenue.
Danny’s passion is people and the nurturing of professional relationships. His friends refer to him as “Captain JV” – he is a prolific networker. He has worked with some of the biggest names in marketing and in the process built a sizable network of over 4,000 contacts across every major industry. Nothing gives him more pleasure than enabling both businesses and non-profit organizations to forge new and fruitful partnerships.
In this interview, Danny explained how you can get better results from partnering with others, even if you’ve had bad experience with partnering in the past. He provided some detailed techniques to create lasting, powerful relationships with other like-minded entrepreneurs. Below it, you can read a summary of his answers to my questions.
Who do you serve and who are your clients?
I serve established coaches and consultants. They have a list and an offer, but they are looking for a better way to bring clients on board. The people I work with are collaborative rather than competitive. They are not predatorial types of people; they’re people who like working with others. Naturally, they prefer a more inclusive partnership with other businesses. They have a preference for this rather than having to really go out and pitch and hustle. They like having a situation where they are working with like-minded businesses who refer clients to them or promote them, which means they have people coming into their orbit who are warm and pre-sold.
What is their problem, their need, and what are the symptoms of that problem?
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