4 reasons why consultants and coaches should create products and courses


online-business-consultants-coaches-products-courses-1Are you a consultant or coach providing services to individuals or companies? Or maybe you’re a…

  • Healthcare practitioner, such as a physician, chiropractor, massage therapist, yoga teacher, or dentist
  • Computer training or repair provider
  • Virtual assistant or other gig worker providing a service
  • Financial services provider (bookkeeper, accountant, financial advisor, etc.)
  • Plumber, electrician, or other repair or maintenance provider


Did you know that there are 3 reasons why you should complement your services with an online product or course?

We usually think of some businesses as service-based businesses and others as product-based businesses. Service-based businesses have clients. Product-based businesses have customers.

In this article, I’ll explain the 4 reasons why service-based businesses should create online products, including courses. Read More

by Ellen Finkelstein

Choosing a platform for your online course


online-business-platform-online-course-1When you’re ready to get your knowledge out to the world with an online course, you have many decisions to make! An important one is which platform you’ll use. The platform houses your course content. The platform is sometimes called a Learning Management System (LMS), but in truth, you may not even need an LMS.

In this article, I’ll discuss the various types of platforms you can use for your online course along with the advantages and disadvantages of each type. The cat tower in the photo on the right has lots of platforms; in this post, I’ll help you choose the right one for your online courses.

I also have an interview with an expert on online course platforms, Jeff Cobb, below.

Before you even start looking at options — and there are many — you need to make a few preliminary decisions:

  • How do you want to structure the course? Will you “drip” it out over time or give students access to everything at once?
  • What format(s) will you use? Recorded video? Text? Audio? Live webinars or meetings?
  • What interactivity do you want to include? Quizzes/tests? A discussion group/forum? Email coaching with you?
  • How much do you want to track students’ activity and progress? Do you want to send them reminders if they aren’t active?
  • How much support and training do you want from your platform?


Once you know the answers to these questions, you can start to narrow down your options. Read More

by Ellen Finkelstein