How are people reading your email? And what does it look like?

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Do you know how people are reading your email newsletter? And why is it important?

More and more, people are reading their email on their smart phones. And those screens are small! What does your email look like on that small screen?

How many ways can a person read your email newsletter?

An email client is what the reader uses to read email. Examples are:

Mobile devices

  • Android 2.2
  • Apple iPhone
  • Apple iPad
  • BlackBerry Text & HTML
  • Symbian S60
  • Windows Mobile 6.5

Email clients

  • AOL Mail  IE & Firefox
  • Apple Mail 4
  • Apple Mail 3
  • Gmail  IE & Firefox
  • Hotmail  IE & Firefox
  • Lotus Notes 8.5
  • Lotus Notes 8
  • Lotus Notes 7
  • Lotus Notes 6.5
  • Mobile Me  IE & Firefox
  • Outlook 2010
  • Outlook 2007
  • Outlook 2003
  • Outlook 2002/XP
  • Outlook 2000
  • Thunderbird 2
  • Thunderbird 3
  • Yahoo!  IE & Firefo

As you can see, there are a lot of email clients! Your email will look different in each one. Most of the time, the differences will be minor, with the exception of mobile devices.

There are 2 services that will show you how your email looks on multiple email clients. Read More
by Ellen Finkelstein