In the previous 2 posts in this series on successful newsletters, I talked about how to design your visual layout and content structure and how to set up an email list.
In the end, the goal of your business is to earn money. Yes, you want to change the world and make it a better place, but you need to earn money while you do that.
So eventually, you need to use your newsletter to sell. In fact, you’ll probably find that your newsletter is the best way to sell your products and services.
Here are 5 ways to use your newsletter to sell.
Include a promotion in each newsletter
If you do nothing but sell in your newsletter, people will soon unsubscribe. This is why you need a regular newsletter with valuable information in it. Week after week, people will learn from you and come to see you as an expert.
But you can include a promotion in your newsletters — usually at the end or in the right-hand column. It could be a product of the month or just a random choice from among your products.
It will help a LOT if you offer a discount code for, let’s say, 15% or 20% off. Sometimes, you could offer a bigger discount, such as for a product that you are phasing out.
I do this in my PowerPoint Tips Newsletter and it brings me a regular income. Read More