February 27, 20180Comments

online-busniess-difference-mission-goal-1 During a year-end planning session, I asked a group of online entrepreneurs what their goal was for the coming year. Some of the comments were:

“I want to reach women and help them gain self-confidence”

“I want to help people eat better so they can lose weight without dieting.”

These are not goals; they’re missions.

A goal is more specific.

A basketball team’s mission is to win the championship. They have smaller missions to win individual games. But they do that by getting balls in the basket — that’s the goal, literally.

In most cases, our goals aren’t as literal but we do need to know what they are.

Start with your mission

by Ellen Finkelstein

The 4 M steps to change the world

Events/webinars

May 12, 20150Comments

online-business-4-m-steps-to-change-the-world Do you have an important message that you want to get out there? People have told me they are finding it difficult to reach the people they want to help, so I started thinking. If that’s you, read on.

I came up with 4 “M” steps. Taken together, they are a comprehensive system for changing the world by communicating your ideas.

Mission: You need to decide your goal, what you want to accomplish, how you want to make the world a better place. You need to know whom you want to help and how you help them.
Message: Then you expand your mission statement into a message. Perhaps many messages, since you can’t say the same thing over and over. (People will get bored.)
Media: These are your channels and you should have many. They include live speaking, webinars, social media, your blog and website, and more.
Matrix: This is your system. It includes follow-up, autoresponders, products, services, events, and partnerships.

3-orange-down-arrowsx150