Create a clear, powerful and concise message statement–your USP

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woman with bullhorn-messageYou can’t sell your services if people don’t know what you’re all about.

The same is true of products. People need to know in a few words how it will help them.

And if you aren’t unique, people won’t have a reason to buy from you instead of from someone else. They’ll also forget who you are. You need to stand out.

How do you stand out from the crowd?

Someone asked me,

“How do I put my personal message into two sentences that are clear, concise, and powerful?”

This personal message about what you do is often called a Unique Selling Proposition (USP). It shows your potential clients what you’re selling and why they should choose you (why you’re unique).

There’s a formula for that

A simple formula for your USP is: Read More

by Ellen Finkelstein