How to add value to your offers

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There’s a theory that you should offer value (pure content) in 3 out of 4 emails and only then make an offer. The idea is that you give, give, give, and only then do you ask.

I’m totally against this theory! 

It sets up a false contrast between offers and content, as if offers can’t be valuable. But actually, the word “offer” means you’re giving something.

And when you set pure content as separate from your offers, subscribers learn to read your “value” emails and tune out your offers.

Add value to your offers

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by Ellen Finkelstein

Interview with John Ainsworth: Increasing the effectiveness of your offer promotions

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online marketing-John Ainsworth-offers

John Ainsworth helps you increase your income by using a more effective offer strategy — using bumps, upsells, and regular offers to your subscribers. For some clients, he can work magic, even doubling their income.

If you have great products or courses and a good list, but aren’t making the sales you hoped, listen to his advice in this interview!

After the video is a condensed text version of his answers.

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by Ellen Finkelstein

You only need these 3 things for an online business yet many miss out

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onlinep-business-3-things-online-business-needs-1An online business isn’t that complicated. You only need to accomplish 3 things, yet I see many people not able to keep up. Here are the 3 things you need — and I’ll explain each in more detail:

  1. An audience
  2. A relationship with your audience
  3. Offers to put in front of your audience

 

It doesn’t sound so hard, does it? But I see online entrepreneurs having problems with all 3 areas. This is important because if you miss the mark in any one area, you won’t have a thriving business.

Look for the links in each section, because I’ll give you resources to help you throughout.

Problem #1: Not building your audience

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by Ellen Finkelstein