I see lots of programs on finding your “why.” This means that you should figure out why you are in business, the deep-down real reason that motivates you.
The idea is that when you know why you’re doing something, you’ll have a deep motivation that drives you to action.
This is a big thing with coaches. It goes something like this.
Why are you in business?
To make more money.
Why do you want to make more money?
So I can improve my life.
Why do you want to improve your life? What would your ideal life look like?
I would be able to take more vacations. I’d be able to give my family the things they want. I could donate money to causes I believe in.
Why do you want those things?
To make my family happy, to make others happy, to make me happy.
Supposedly, when you “realize” this, you’ll be more successful.
Really? I don’t think so.
I know this is controversial.
I think we all know that we want money for the happiness it might bring — and by the way, money doesn’t bring happiness.