You should know what search terms (keywords) people are using to get to your website. When you know, you can write content that matches the search terms. While at one point you could get this from Google Analytics, that is now difficult to impossible.

For information on using Google Analytics, see this post on increasing engagement and this post on increasing traffic.

But there’s another solution!

Before I explain, why would you want to know? Because you can tweak your pages to increase the amount of clicks you get. That increases your traffic!

Why I wanted to know

At EllenFinkelstein.com, I have a blog post that gets a huge amount of traffic. As in over 16,948 in the last 28 days. I didn’t do any SEO for it, so how did it happen? Sometimes, I think it just happened. But in truth, people asked me how to start a presentation, so I wrote a blog post. It’s called A good introduction/opener. As I’m writing this, it has 182 comments.

In fact, the title is pretty lame. It’s about starting a presentation, but “presentation” isn’t in the blog title. As it reads, it could be about starting a book! It could be about introducing another speaker! Way too vague. Yet this post gets more traffic than any other post on that website.

So I wanted to know why. What terms are people using to get to this post? And you should want to know what search terms people are using to get to your website!

The solution

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