Internet businesses usually follow an arc of evolution — like most businesses, in fact.

Stage1: Offer a local service

You might start by offering a service locally. If you’re a coach, designer, consultant or health-based service provider, you usually start this way.

Stage 2: Get a website

Then, you decide that you should have a website. Why?

• To increase the perceived level of expertise and to look more professional
• To have a place to send people so they can find your hours, make an appointment (with an online scheduling service) or read about your services

But soon you realize that with your website, you can reach people outside your local area. You can take on clients via email and phone.

Stage 3: Expand beyond local

To expand your horizons, you do 3 things: Read More