A few months ago, I found a new nail technician and made an appointment.

It’s hard for me not to talk about marketing, so the owner and I started talking. (I think it’s part of a manicurist’s job to listen to their clients during a treatment.)

She had tried a newsletter and offering discount coupons, but it wasn’t successful. People just didn’t use them. She had tried connecting with other similar places in town, but they weren’t interested.

We started talking about both online and offline marketing and I realized that many techniques work for both types of businesses.

How do I get people to come to my place of business — or my site?

We see techniques that large companies use all the time: Read More