How to increase sales and engagement with powerful persuasive slides

Events/webinars
Resources
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online-business-use-images-1.jpgWhether you’re giving a live presentation or a webinar — or creating a video — you’ll often use slides. And the slides that you show to people matter!

You can choose to create boring slides or instead create powerful, persuasive ones. Which will you choose?

The power of images

Over 40 years of research has shown that images trump text. Images

  • Help people remember more
  • Help people understand batter
  • Are more persuasive

You see how professional marketers use images on commercials, on billboards and in magazine ads.

Use the Tell ‘n’ ShowSM technique

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by Ellen Finkelstein

Free photos and images for your blog, social media, and slides

Social Media
WordPress/blogging
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Photos are essential for attracting readers, getting shares on your posts, and engaging viewers. But you can’t legally take any photo you want from a website! Most photos are copyrighted. Therefore, you need to know how to get and use photos legally.

At the end of this post, see my link to a colleague’s e-book, “The 10 Biggest Copyright Mistakes Anyone Can Make.”

You often see sites offering royalty-free photos, but you have to pay for them. That may be the way to go if you want the largest selection to choose from. At the end of this post, I’ll give you my recommendation for low-cost photos.

Find public domain photos on the Web

You can find lots of photos, especially beautiful nature photos, that are in the public domain. This means that you can use them for any purpose, private or commercial. You just can’t copyright them, since they in the public domain.

One site with a great collection — and an excellent explanation of what public domain means and what to watch out for — is PD Photo.org. Here’s a beach picture:

PD Photo.org

The U.S. government has three sites with extensive collections of great photos:

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by Ellen Finkelstein