How to create evergreen content that brings in income for years
I have a few e-books that I’ve been selling for years. That’s because they’re on topics that are “evergreen.” Here are some of the titles:
- “Slide Design for Non-Designers“
- “12 Steps to Become a Charismatic Speaker“
- “How to Write and Sell an E-book“
On the other hand, my e-book, “101 Tips Every PowerPoint User Should Know,” needs to be updated every couple of years.
Obviously, it’s more work for me to have to update an e-book regularly. Yet “Slide Design for Non-Designers” is my best-selling e-book.
What is evergreen content?
Evergreen content stays fresh for a long time. It’s about principles rather than the latest tools or tactics. Of course, everything changes eventually, but you can certainly lengthen the shelf life of what you write.
If you want your freebie or product to work for a long time, it should be evergreen content.
How do you create evergreen content?
Ellen Finkelstein