Integrate email with your online marketing — 1 solution — Constant Contact

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constant contact-lee starshineI’ll come right out and say that I don’t use Constant Contact, but a friend and colleague of mine, Lee Starshine, does and she has been representing them for several years. This is a guest blog post by Lee.

Constant Contact has updated its service to include more than just email and I think you’ll find this type of bundled service interesting. Integrating email with other aspects of a marketing campaign can help streamline your operation and give you more control.

What is an “online marketing campaign toolkit?” Read More

by Ellen Finkelstein

The secret to Internet success: Partnerships and events

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online-business-events-partnerships-1Is your email list stuck at under 100 people? Or just not growing?

Is your website traffic hovering at low levels?

Most importantly, are your profits less then you want — and need?

Two key techniques for success are partnerships and events. (Who could eat all of that ice cream alone?)

But setting up partnerships and events can be complex. Recently, a coaching client of mine thought she would have to spend several hundred dollars on custom programming to set up her first webinar program. When we met, I showed her how to use systems she already had to get the same result at no cost. She told me I should tell everyone about this! Here’s what she emailed me:

These processes and systems are learned through trial and error and very time consuming.  My web developer did not have a solution so I called GoToWebinar and they suggested an integration package which my developer was going to charge for installing, testing, etc. (only because this app is new to him).

So Ellen, with your fine advice, I saved some $. Your technical expertise shared in a coaching scenario like ours provides a great ROI.

You can do only so much by yourself. You can:

  • Write blog posts
  • Do social media post
  • Send out emails

But it will take a very long time for you to reach enough people if you don’t work with others.

Partnerships are the secret of highly successful marketers Read More

by Ellen Finkelstein

Are you ready to make more money with less work? Events & products are the key!

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Internet businesses usually follow an arc of evolution — like most businesses, in fact.

internet-marketing-events-products-1Stage1: Offer a local service

You might start by offering a service locally. If you’re a coach, designer, consultant or health-based service provider, you usually start this way.

Stage 2: Get a website

Then, you decide that you should have a website. Why?

  • To increase the perceived level of expertise and to look more professional
  • To have a place to send people so they can find your hours, make an appointment (with an online scheduling service) or read about your services

But soon you realize that with your website, you can reach people outside your local area. You can take on clients via email and phone.

Stage 3: Expand beyond local

To expand your horizons, you do 3 things: Read More

by Ellen Finkelstein