How to create a 4-email sales campaign

September 1, 20244Comments

If you’re looking to sell something, there’s a simple and effective structure you can use to create a 4-email campaign. This approach is versatile, allowing you to use it repeatedly across different platforms. I’ll outline the steps below.

First, it’s important to understand that a sales email campaign doesn’t have to consist solely of dedicated “solo emails.” You can integrate your campaign into other emails or even adapt the structure for social media. For example, you can post a shortened version of the first email on social media, then follow up with subsequent posts, gradually sharing more information about your offer.

Email 1: Introduction and story

by Ellen Finkelstein

Are you promoting enough to make a living?

Email marketing

Selling Products and Services

March 29, 20150Comments

online-business-are-you-promoting-enough-3 One thing I think is universal — people who aren’t making enough money online aren’t promoting products and services enough.

Are you sending out enough emails to make it possible for you to make the income you want? Yes, there are other ways to promote and make money, but without email, you probably won’t make enough.

A couple of weeks ago, here are the emails I sent out, all within 1 week:

4 promotions to my Change the World Marketing list
My weekly Change the World Marketing newsletter
2 promotions to my PowerPoint list
My weekly PowerPoint newsletter
5 emails to smaller, targeted groups who had signed up for a specific program

The promotions are definitely selling something. The weekly newsletters include a promotion, but are mainly to provide content. The targeted emails could go both ways.

[Tweet “There are lots of ways to promote and make money, but without email, you probably won’t make enough. #emailmarketing #promotion “]

And this list doesn’t include autoresponders that go out to individuals automatically based on when they subscribed or bought a product. Those could provide information, promote a product/service, or both.

Do you struggle with making an offer?

If you struggle with the idea of making an offer to people, you can’t make a living. You need to get over it. Nicole Dean recently wrote in a Facebook group, “People are trusting you to give them great recommendations.”

Your subscribers really do want you to give them great recommendations. And if you don’t email your list regularly, you’ll lose them and have to start over. For more information about that issue, read what I wrote in a blog post called, “Don’t ignore your list!“

Let’s have a discussion about this

If being afraid or unwilling to promote to your subscribers is something you’re dealing with — or if you just procrastinate or never get to it — let’s talk about it. Leave a comment about your experience. And please use the Share buttons below, because this post could help a lot of people!

by Ellen Finkelstein