Two ways to get clients and customers:
1-to-many vs 1-to-1

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Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.

What does this mean?

Selling 1-to-1

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by Ellen Finkelstein

Antonio Carter on creating an affiliate and email marketing business online

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In this interview with Antonio Carter, you’ll learn a tried and true way to get affiliate marketing results by creating review videos and hear how he coaches people coming from a corporate environment to start making a living with affiliate and email marketing online.

Don’t forget to download his affiliate marketing guide — see the link below.

The video is about 10 minutes long. Read More

by Ellen Finkelstein

4 reasons to send emails regularly

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4-reasons-to send-emails-1Your email list is your golden treasure, the basis of your business. Your subscribers are the people who have chosen to follow you — they signed up for what you have to offer. They’re what is sometimes called “hot leads.”

But your subscribers will leave you — unsubscribe — if you don’t build a relationship with them and offer them something of valuable regularly.

Many online entrepreneurs build an email list and then seldom send email to their subscribers because:

  • They’re afraid subscribers will unsubscribe if they send too many emails
  • They don’t know what to write in their emails
  • Their method of sending out emails is so involved that each email becomes a big project, taking hours

Does one of those reasons affect you?

The truth is that: Read More

by Ellen Finkelstein

Tell, teach, touch to persuade and convert readers

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online-business-persuade-and-convert-1Let me tell you a brief story. I recently gave a solopreneur feedback on her website. I had signed up for her autorespondeer and was getting amazingly thorough and detailed information from her on how to set up an online business. I suggested that she was giving away too much and could use webinar courses to give out that information — making her some money, But she told me…

Before I finish that story, I’ll explain something about content.

Yes, you want to give a way free content, but people don’t only want information. they want results. Too much information can be an overload and it’s hard to understand and implement everything on one’s own. That’s why people pay for courses and coaching, which provide a lot more support for actually putting techniques and strategies into action.

Make sense?

Do you overload your subscribers with information? If you aren’t helping as many people as you’d like and aren’t making as much money as you’d like, maybe it’s time to analyze your entire business model to see what you should give away and what you should sell.

On the other hand, do you feel overloaded yourself? Have you read countless free downloads and autoresponders without implementing the knowledge that was in them? Or spent hours trying to glean one useful technique from an avalanche of content?

Maybe it’s time to stop trying to get information for free and start finding someone who can guide you to implement solid business techniques and strategies to move your business forward.

How do you feel right now? Read More

by Ellen Finkelstein