How to create a 4-email sales campaign

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If you’re looking to sell something, there’s a simple and effective structure you can use to create a 4-email campaign. This approach is versatile, allowing you to use it repeatedly across different platforms. I’ll outline the steps below.

First, it’s important to understand that a sales email campaign doesn’t have to consist solely of dedicated “solo emails.” You can integrate your campaign into other emails or even adapt the structure for social media. For example, you can post a shortened version of the first email on social media, then follow up with subsequent posts, gradually sharing more information about your offer.

Email 1: Introduction and story

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by Ellen Finkelstein