Videos are hot and pictures are powerful, but you can’t get away from text. In the end, you’ll need to write something.
What you write is crucial to attract your audience to your cause or your product/service. So you need to learn how to do it well.
I’m a writer, yet I struggle with this. I think that’s partly because all my writing has been technical and instructive rather than persuasive or motivational.
For this reason, I’m continually trying to learn more about persuasive writing techniques. You should, too, because persuasive writing can make the difference between mediocre sales and fantastic sales.
People make decisions based on what they read
Powerful writing (it’s called “copy,” hence copywriting and it’s very different from “copyrighting!”) is essential because people will make a decision to contact you — or not — based on what you write.
Here’s the process for writing powerful copy. You can use these steps as an outline for a sales page.
1. Specify your audience
Marketing experts say again and again (I’m finding it a bit annoying, even) that you need to focus on a specific audience (your niche) and write for them.
Your audience needs to know immediately that your content is for them. There are 2 ways that I know of to do this:
- Address the niche by name: For example, say, “Homeowner! You can incorporate green energy in your home without spending a lot of money”
- Ask a question to identify a problem your audience has: “Do you want a website but struggle with the technology? Then you’re in the right place”
Questions are powerful. When you ask a question, readers want to know the answer.
2. Identify their problem Read More