How to use Chat GPT to write email copy


Chat GPT from Chat AI has taken the world by storm. You can use it for many purposes, but in this blog post, I want to talk about how to use it for writing emails.

Chat GPT can help you write more compelling and effective emails, by suggesting subject lines, introductory stories or paragraphs, and calls-to-action.

For promotional emails, it can help you write an entire email.

I recommend always editing and personalizing what Chat GPT writes by adding your own stories and e experience. While you can get great ideas for content, its writing is rather bland.

Some ideas that Chat GPT suggested

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by Ellen Finkelstein

Succeeding with consistency in marketing: An interview with Kae Wagner


kae-wagner-photoKae Wagner is a marketing and branding expert, with 20 years of experience in the offline and corporate world as well as the online world. She now works mostly with consultants, coaches, and entrepreneurs.

Kae helps her clients succeed by creating consistency in marketing. She a coach but also conducts amazing workshops in which attendees go away with documents specific to them so they can easily implement their goals. She has built a community of entrepreneurs who partner together to grow their businesses.

Watch the interview here. It’s about 12 minutes long. Below the video is a text summary.

And Kae has two free offers for you, so don’t forget to check them out at the end! Read More

by Ellen Finkelstein

Using the 3 types of content


online-business-3-types of content-1Work smart, not hard.

You probably spend a lot of time writing — blog posts, social media posts, sales pages, products, scripts, emails, etc. In fact, most online business owners spend a LOT of time writing.

I don’t think that new online business owners realize how much writing they have to do.

And at the bottom of this post is an example, showing that I practice what I preach!

Find a way to reuse everything Read More

by Ellen Finkelstein

Are you having a problem writing? Here are 5 solutions!


When you have an Internet-based business, you need to write. There’s no getting around it. You need to write:

  • internet-marketing-problems-writing-1Web page content
  • Blog posts
  • One or more free reports
  • Sales pages
  • Squeeze pages
  • Emails

Plus you may want to write:

  • Webinar scripts
  • Video scripts
  • Course scripts
  • Course handouts
  • E-books

That’s a lot of writing!

I’m a writer and I rarely have a problem writing. I’ve also noticed that most successful marketers find writing pretty easy.

But writing can be hard!

I’ve learned that my situation isn’t typical. Many people have difficulty writing, so if you’re in that boat, you aren’t alone!

Here are 5 reasons you may have difficulty writing: Read More

by Ellen Finkelstein

The 8 steps to successful copywriting: How to engage and persuade


internet-marketing-copywriting-1Videos are hot and pictures are powerful, but you can’t get away from text. In the end, you’ll need to write something.

What you write is crucial to attract your audience to your cause or your product/service. So you need to learn how to do it well.

I’m a writer, yet I struggle with this. I think that’s partly because all my writing has been technical and instructive rather than persuasive or motivational.

For this reason, I’m continually trying to learn more about persuasive writing techniques. You should, too, because persuasive writing can make the difference between mediocre sales and fantastic sales.

People make decisions based on what they read

Powerful writing (it’s called “copy,” hence copywriting and it’s very different from “copyrighting!”) is essential because people will make a decision to contact you — or not — based on what you write.

Here’s the process for writing powerful copy. You can use these steps as an outline for a sales page.

1. Specify your audience

Marketing experts say again and again (I’m finding it a bit annoying, even) that you need to focus on a specific audience (your niche) and write for them.

Your audience needs to know immediately that your content is for them. There are 2 ways that I know of to do this:

  1. Address the niche by name: For example, say, “Homeowner! You can incorporate green energy in your home without spending a lot of money”
  2. Ask a question to identify a problem your audience has: “Do you want a website but struggle with the technology? Then you’re in the right place”

Questions are powerful. When you ask a question, readers want to know the answer.

2. Identify their problem Read More

by Ellen Finkelstein