Interview with Nicole Dean-Avoiding Content Creation Overwhelm

2Comments

Nicole DeanNicole Dean is the co-owner of Coach Glue, along with Melissa Ingold. They develop and create done-for-you content, tools, forms, and training to help business coaches to make more money, run their businesses smoothly, and still have time to live the lifestyle they dream of. Another expression for “done-for-you” is Private Label Rights, meaning that when you buy the content, you can (and should) edit it, call it your own, and do almost anything with it — give it away as a freebie, sell it as a course, use it as part of a membership program, and so on.

In this 18-minute interview, Nicole talks about how she helps coaches avoid the overwhelm of creating enough content both for their clients and for marketing. Below the video, you can read a summary of what Nicole says and also get the links to her two great free offers:

  • A collection of 17 forms to use when onboarding a client
  • A free coaching program called “7 Ways to Add More Subscribers to Your List this Month”

Read More

by Ellen Finkelstein

How to create evergreen content that brings in income for years

8Comments

online-business-evergreen-content-2

I have a few e-books that I’ve been selling for years. That’s because they’re on topics that are “evergreen.” Here are some of the titles:

  • “Slide Design for Non-Designers”
  • “12 Steps to Become a Charismatic Speaker”
  • “How to Write and Sell an E-book”

 

On the other hand, my e-book, “101 Tips Every PowerPoint User Should Know,” needs to be updated every couple of years.

Obviously, it’s more work for me to have to update an e-book regularly. Yet “Slide Design for Non-Designers” is my best-selling e-book.

What is evergreen content?

Evergreen content stays fresh for a long time. It’s about principles rather than the latest tools or tactics. Of course, everything changes eventually, but you can certainly lengthen the shelf life of what you write.

If you want your freebie or product to work for a long time, it should be evergreen content.

How do you create evergreen content?online-business-evergreen-content-2

Read More

by Ellen Finkelstein

How to create a successful newsletter: Part 2-Design your visual layout and content structure

3Comments

This is Part 2 of a series on newsletters. See Part 1 on the first step, which is to set up a list.

In this part, I show you how to format your newsletter’s design and how to structure the content.

Design your newsletterinternet-marketing-successful-newsletter-design-visual-and-content-part2-1

All email services provide templates that you can use to design your newsletter. You’ll be able to choose the number of columns and perhaps some visual elements.

The number 1 principle is to keep your layout simple. Here you see my newsletter.

How many columns?

In my opinion, 3 columns will result in your subscribers feeling overwhelmed and not knowing where to put their attention. Read More

by Ellen Finkelstein