Do you have an important message that you want to get out there? People have told me they are finding it difficult to reach the people they want to help, so I started thinking. If that’s you, read on.

I came up with 4 “M” steps. Taken together, they are a comprehensive system for changing the world by communicating your ideas.

1. Mission: You need to decide your goal, what you want to accomplish, how you want to make the world a better place. You need to know whom you want to help and how you help them.
2. Message: Then you expand your mission statement into a message. Perhaps many messages, since you can’t say the same thing over and over. (People will get bored.)
3. Media: These are your channels and you should have many. They include live speaking, webinars, social media, your blog and website, and more.
4. Matrix: This is your system. It includes follow-up, autoresponders, products, services, events, and partnerships.

Do the 4 steps make sense to you? Leave a comment!

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