How are you going to compete with all the marketing noise out there?
As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out over the others?
And then think about how you can be the one that people remember! Be the turquoise when everyone else is gray!
Have you ever signed up for a free online report, gotten on someone’s email list as a result, but when you starting getting emails, you had no idea who they were from? That happens to me quite a lot and I end up unsubscribing.
How can you be memorable?
I have a coaching client who teaches mortgage loan officers how to be memorable so they can get more leads and close more mortgage loans. She creates quirky images that are very memorable. And her techniques are designed to keep her customers “top of mind.”
Here are some trends for online marketing that will help you be memorable, leading to more engagement and more sales.
1. Engage regularly