Interview with Nkiru Asika: How to Stand Out with Your Authority and Expertise

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Nkiru Asika is a marketing strategist, international speaker, workshop facilitator, and coach, based in Toronto and serving clients around the world. Her mission is to help female entrepreneurs build authority and visibility, so they can gain more recognition, earn more money, and impact the world with their work and ideas.

Watch the 10-minute interview and then read a summary below… Read More

by Ellen Finkelstein

Succeeding with consistency in marketing: An interview with Kae Wagner

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kae-wagner-photoKae Wagner is a marketing and branding expert, with 20 years of experience in the offline and corporate world as well as the online world. She now works mostly with consultants, coaches, and entrepreneurs.

Kae helps her clients succeed by creating consistency in marketing. She a coach but also conducts amazing workshops in which attendees go away with documents specific to them so they can easily implement their goals. She has built a community of entrepreneurs who partner together to grow their businesses.

Watch the interview here. It’s about 12 minutes long. Below the video is a text summary.

And Kae has two free offers for you, so don’t forget to check them out at the end! Read More

by Ellen Finkelstein

Trends for online marketing in 2017 and beyond

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How are you going to compete with all the marketing noise out there?

As I’m sure you know, the Internet is a busy place. Think about all the social media notifications you get, for example. What makes one stand out over the others?

And then think about how you can be the one that people remember! Be the turquoise when everyone else is gray!

Have you ever signed up for a free online report, gotten on someone’s email list as a result, but when you starting getting emails, you had no idea who they were from? That happens to me quite a lot and I end up unsubscribing.

How can you be memorable?

I have a coaching client who teaches mortgage loan officers how to be memorable so they can get more leads and close more mortgage loans. She creates quirky images that are very memorable. And her techniques are designed to keep her customers “top of mind.”

Here are some trends for online marketing that will help you be memorable, leading to more engagement and more sales.

1. Engage regularly

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by Ellen Finkelstein