Two ways to get clients and customers:
1-to-many vs 1-to-1

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Many entrepreneurs are so focused on their current way of getting sales that they don’t realize there are alternatives. You can break down sales strategies into 2 broad categories: 1-to-1 and 1-to-many. By opening up new techniques for selling, you can increase your opportunities manyfold.

What does this mean?

Selling 1-to-1

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by Ellen Finkelstein