Have you created any Facebook groups? LinkedIn groups?
On both platforms, groups are a very powerful way to:
- Meet new people
- Get clients and customers
- Subscribe people to your list
- Invite people to your events
Most people with an online business are familiar with Facebook groups, but I find that many are not using LinkedIn groups and they’re missing out.
Advantages of LinkedIn groups
Imagine if you had a Facebook group and you could actually send an email to the members! Well, you can in LinkedIn, up to one per week.
Imagine if you could tag your friends in Facebook according to groups and then email everyone in a tag! You can create Friends lists in Facebook to organize them, but you can’t email them. LinkedIn lets you do that, but only up to 50 people at a time. For more information, see an older post, “3 powerful ways to email LinkedIn members.”
Imagine if members received a weekly email digest of discussions! This is what happens by default in LinkedIn, although members can opt out.
Imagine if you could automatically send an autoresponder (an email) to every new member, perhaps with a link to your free offer, rules for the group, and whatever else you want to tell them! You can in LinkedIn.
Advantages of Facebook groups
Facebook groups allow you to create polls and add files, which LinkedIn groups don’t offer.
There are a lot more people on Facebook than on LinkedIn.
How to make the most of a Linkedin group
Many people don’t really know that you can use a LInkedIn group that you own similarly to a Facebook group. Here’s are some ideas:
Send announcements regularly
I recommend 2-4 times per month. Offer resources, don’t just sell. But definitely invite people to free events and offers. This announcement will also become a discussion in the group and if you offer valuable content, people will respond. That’s how you create relationships.
Set up a Welcome Letter
This automatically goes to all new members and is SO powerful. After welcoming them, tell them how they can get the most out of the group. To start a conversation, ask them a question such as, “Why did you join the group? What do you want to get from the group?” Invite them to connect with you (and tell them how) and message you with their answer. Then invite them to pick up your free offer. Also, put your website under your name.
To set up a Welcome Letter, go to your group, click Manage, then Templates. To the right of the Welcome Message section, click Create or Edit Template. Type a subject and email and check the Enable Auto-Send check box. You’re done!
Connect and tag
As members join, add them as connections (if they haven’t added you), thank them for joining the group and ask how you can help them. Tag them as well. This is a good job to outsource.
Keep it clean
Be sure to delete spammy discussions, moderate new discussions that are flagged and approve members as quickly as possible. Again, you might want to outsource this, especially for a big group.
Engage your group members by sending them to surveys (unfortunately, LinkedIn doesn’t have its own), ask questions, respond to their responses. You can have daily invitations to contribute and ask them to put their contribution in the discussion comments.
When people ask questions, answer but if they seem to need your help, use a private message to engage them, If it seems like the person might be a potential client or partner, schedule a call. This is how you get clients and partners!
I used private Facebook groups as a support benefit for people who buy some of my courses but I also own 3 LinkedIn groups that I use to develop leads.
Do you have a LInkedIn group? Perhaps a Facebook group? How do you use it? Has it been valuable for you? Leave a comment and please share this post with your connections using the Share buttons below so they can benefit as well.