You can multiply how much you earn on any given product by turning it into a different type of product. There are a number of reasons for this:
- Some people prefer to read and others prefer to watch
- Some people learn on the go in short bites; others like to sit down and take it all in at once
- People have different price points that they’re willing to pay
You can’t accommodate everyone with any one type of product. For example, a video may not work for everyone.
That’s why you should repurpose your products
You can’t repurpose every product, but here are some ideas:
- Turn a webinar into an e-book — more about how to do that in a minute
- Turn a live course into a self-study course
- Turn a video into an audio file
- Turn a self-study course into a membership program
As you can see, there are lots of opportunities.
Why turning a webinar into an e-book is such an easy task
Turning a recorded webinar into an e-book is a no-brainer, I think, and I’ve done it multiple times. That’s because all the components are already there. Here are the steps we use. (I say “we” because this is easy enough for my Virtual Assistant to do it. I just review it afterward.)
- We start with an e-book template. I created this from a previous e-book that I wrote from scratch. Then I deleted the content, leaving the styles, headings, front matter, and so on.
- We pour my webinar script into the e-book template, breaking it up into chapters and headings.
- We export the PowerPoint slides to images. Steps coming up in a minute.
- I mark my script with the slide number, so I know where to switch slides. This makes it easy to insert the slide images in the right place in the e-book. If you don’t have that, watch the recording to see where the slides are used.
- Add a cover.
- Review and edit
This process doesn’t take long, especially if you don’t have to watch the recording.
How to export PowerPoint slides to images
You can use your slides as e-book images. (Hopefully, their very visual, since it doesn’t make sense to use images of text!) Here are the steps:
- Open the PowerPoint presentation.
- Choose File, Save As.
- Choose a location for the images.
- In the Save As dialog box, click the Save as Type drop-down list and choose PNG or JPG as the image file type.
- Click Save.
- At the message asking if you want to export every slide or only the current slide, choose Every Slide.
- Click OK.
PowerPoint creates a folder within the folder containing the presentation and saves the image files there.
Are you repurposing your products?
How has it worked for you? Or do you have difficulty creating products in the first place? Leave a comment!