This interview with Renee Shupe of Get a Geek in Your Pocket could save your website from being hacked! Renee Shupe helps entrepreneurs maintain their website and keep it safe and secure.
After watching the video, be sure to check out the summary with the questions I asked and brief answers. There are some great resources below the video, too, including Renee’s free offer. The video is 11 minutes short.
1. Who do you serve, who are your clients? 1:04
Creative, life-style website owners. Digital business owners, often in the second phase of their life who are now figuring out how to work online.
2. What is their problem, their need and what are the symptoms of that problem? 2:00
They struggle with technology. They understand that it’s important to have a website. Maybe they were told, “It’s easy!” They immediately fall into overwhelm. They get stuck and things just sit there.
3. What are the common mistakes people make or the obstacles they face when trying to solve that problem? 3:06
They often think their webhost is there to help protect their website — and that couldn’t be further from the truth. They come away from that frustrated. Then they go to Google or Facebook to get advice. They end up spiraling.
4. What is unique about your solution that helps people avoid those mistakes or overcome those obstacles? 5:29
I make sure what I tell people is understandable and that it’s easy to follow and if they don’t get it, I work with them until they do. I use analogies to help it make sense. I also try to make sure I’m always available. They can email me at any time. I make it for the average person!
5. What is one high-impact free action that the audience can implement that will help them solve that problem? 7:21
Make sure that your website is always backed up and you have multiple copies of it. The key thing is to make sure your backups are not stored where your website is hosted because if something goes wrong with your webhost, you’ve lost all your backups.
6. Can you give us one valuable free resource? 8:23
My Easy Peasy WordPress Maintenance Checklist makes the process super easy to follow.
You can get it at getageekinyourpocket.com/ellen
It goes through everything you need to consider to keep your website secure — daily, weekly, monthly, quarter, and annual tasks. Links to other resources are also included.
7. Did I miss anything? 9:37
What are some recommended tips for keeping your site secure? If you’re going the DIY route, I already mentioned backups. Also, keep everything up to date. Finally, install some security software. You mentioned WordFence. I personally recommend the Shield Security WordPress plug-in. It has a lot of great features.
Don’t forget to pick up Renee’s Easy Peasy WordPress Maintenance Checklist here.