In February I attended the NAMS Workshop (as you may have read, if you’ve been following my emails for a while). It’s a semi-annual conference on Internet marketing and I’ve become a fan.
One of the keynote speakers was Kathleen Gage. I had heard a teleseminar of hers years ago and never forgot her, because she has a powerful presence (even over the phone).
During the conference, her power was even more apparent as she urged everyone in the audience on to greater success. I bought her new book, Power Up for Profits, which she autographed.
I took it home and read it. I used a highlighter and found lots of valuable tips and techniques, even though I’ve been running an online business for over 14 years. But even more than that, I was impressed with Kathleen’s genius for marketing and publicity. She offers detailed information plus inspiration.
You will get a lot out of this book, no matter what your experience and situation.
Chapters 1-5: Kathleen starts by talking about marketing strategy and discovering who your market is and what it wants.
Chapters 6-8: Next, she covers creating information products, developing a list, and blogging.
Chapters 9-13: In these chapters, Kathleen covers a wide gamut of marketing, including article marketing, press releases, social media and testimonials.
Chapters 14-17: Here, she talks about the value of teleseminars and webinars, partnerships, interviews, and video. I talk about these topics often (except for interviews); here, here (on webinars), here, here, and here (on partnerships), and here, and finally here (about video).
The book closes with some powerful inspiration. I highly recommend that you buy this book.
Buy the print version here. (These are Amazon.com affiliate links.)
Have you read Power Up for Profits? Leave a comment and let me know what you thought of it!