Everything you need to know about attention, engagement and persuasion with stories
People don't buy if they aren't paying attention or don't know your expertise
Have you ever experienced this?
When you know how to tell the right stories in the right way, your experience will be:
I started out as an author writing technical books and there was no room for storytelling in them, but when I started publishing my own e-books I realized I needed to connect more with my readers. So I started to include stories and people paid attention. And when I became a speaker, my stories helped me engage and persuade my audience. My perceived authority grew by leaps and bounds and sales increased as well.
I've used stories in hundreds of talks and webinars, in my emails, in blog posts, and in my e-books. I've taught "Authority Storytelling" for one of the top marketing organizations in the United States and as one of the top experts in PowerPoint here, I've also taught visual storytelling to thousands of people. I'd like to share what I learned with you because without stories, you're boring! People can't relate to what you're saying as much. Stories are key to attention, connection, and persuasion.
In 8 chapters, discover the stories you can tell to entrance, enlighten, and persuade your audience. Here's what you'll learn and then implement:
And I'll explain why that story is so effective.
But first, I want to explain why I created Power of Storytelling. I saw my clients struggle connect with their audience. When I suggested telling stories, they said:
When I showed them how to tell stories that are appropriate and strategic –they were able to engage and persuade their audiences.
I will show you how to tell stories that are appropriate and strategic -- that work to connect you and your audience. The magic of storytelling is a skill you -- as a speaker, author, coach, trainer, or entrepreneur -- need to own!
Whether you’re a coach, speaker, trainer, author, or entrepreneur, your job is to touch people’s lives with your message.
If you feel you haven’t connected powerfully with your audience, there’s no point in continuing the way you have, so the time to make a change is now.
Each covers 2 "chapters" as described above so you under-stand the principles clearly.
Valuable on-the-spot exercises let you practice what you learn with your own stories
You can review whenever you need to
PDFs so you can study the material more deeply
Listed separately below
You could spend the money on a fancy dinner for two or a new outfit, but instead, what if you learned how to transform lives by...
Telling impactful and emotional stories
Creating a memorable experience for your audience
Engaging your audience and holding them spellbound
Providing your audience with a meaningful way to understand what you offer
What others have said about my training
“This was an excellent course. I really liked how you were able to show that any story from the current day can be applied to my work or the situation at hand. I think the best part of the course for me was the breakdown into the 4 Cs of story structure.”
“Ellen’s coaching and skill in presentation creation have enabled me to assemble presentations that have provided insight, clarity and differentiation. These presentations have assisted me in telling stories to drive productive change in our division and market segment. Ellen’s coaching skills have been invaluable!”
Walt Disney Company
"As an independent Financial Advisor, my business depends upon presenting financial concepts quickly, clearly and with visual power. Ellen worked with me to create a presentation that is unified, beautiful and incorporates people, symbols, charts and numbers (and some humor) in a way that is strikingly effective and pleasing to watch. Using this presentation increased my conversion from an average of 50% to 70%! "
"Ellen is a probing detective in the pursuit of the core story to be transmitted so she can suggest simplification of excessive wording and ALSO a respectful partner that listens for the underlying intention behind the choice of words and expressions."
Consultant in International Development
I want you to be satisfied with this course. If you don't find the course valuable to help you write your story, let us know within 30 days and we'll refund your money.
This guarantee means that there's no risk for you to try the course. And a great deal to gain!
I have some great bonuses for you to help you write and use stories to engage your audience, grow your business, and transform lives.
When you purchase, you'll immediately get a link to download my Write Your Story Worksheet. In addition, you'll get access to the following bonuses...
This e-book will give you 12 principles and steps to take to increase your power as a speaker.
This 4-session course will help you dive deep into persuasive presenting.
I'll work with you to help you write your story for a specific talk, sales page, your website, etc.
This 4-minute video is a small part of a webinar I did to sell a product, High-Persuasion Presentation Program (one of the bonuses you'll get) and it tells the story of what pushed me to learn how to design clear, beautiful, and persuasive slides. I did this a couple of years ago. This story was successful because it was authentic, meaningful to the audience, and strategic for the purpose of selling my course. During the course, you'll learn how to use strategy, audience, message, and structure to tell the right story for each situation.
Here are your next steps:
If you have a discount code, you'll enter that on the next page.
Follow the instructions to pay.
You'll receive an email with the login instructions. Hang on to that because you'll need it whenever you want to access the program. If you use a different email address in the payment information, check there, too. If you don't receive the email, check in Spam or on the Gmail Promotions tab. If you still don't have it, contact us at firstname.lastname@example.org
P.S. Storytelling is beneficial not only for your work but in your personal life as well. You might think that you have to be a natural storyteller, but that's not true. Once you know the structure and strategy of storytelling and with a little practice, you'll become an accomplished storyteller!
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