A subscriber told me she was having problems selling her own products and also affiliate products (products of others that she would get a commission on). When I asked her why she thought she was having these problems, she answered:
“it seems like people don’t want to spend money.”
I thought I would share with you the answer I gave her.
I think everyone experiences this. Here are some thoughts:
- You need to make a compelling case for buying–why is this the solution to their problem?
- Your offer needs to be irresistible–it must seem more valuable than the cost
- Of course, you need to sell good products
- Since you have your own products, see if you can get affiliates to promote you. They might do a better job of it!
- Survey your list and ask them what they need. What are their problems? Then promote around a solution to those problems.
Actually, people DO want to spend money…
…but only on products and courses that they strongly believe
- will help them solve a problem
- won’t be overwhelming
- are from people they trust and from people who understand them
So look over your products and marketing materials and see if they clearly state the problem they solve in a non-overwhelming way. And see if you’re communicating that you can be trusted and that you understand them.
You also need the right list of people
Ask a friend to look at your website and emails. Then ask for feedback on what type of people would be attracted to your message.
- Are they do-it-yourselfers?
- Are they ambitious?
- Are they already successful?
- Are they beginners?
If you want to sell services or high-end products, you shouldn’t be attracting do-it-yourselfers.
If you want to sell tools that help people do the work themselves, then you shouldn’t be attracting people who are already successful.
You need to match your products and your message to attract the people you can really help.
Do you see?
Here’s the process
- Delineate a problem you can solve.
- Do research to make sure people want to solve that problem and see how they express the problem
- Use their language to describe the problem and how you solve it
- Show that you understand
- Use testimonials and your story to show you can be trusted (having a nice website helps, too)
- Create a great product to solve their problem
- Make it easy to use
- Make the offer valuable, irresistible
- Use language to explain why your target market needs your product
With all that, not everyone will buy, but some people will. As you practice, you’ll get better at it. See what people respond to and look at what you did, then repeat it.
Yes, people really do want to spend money.
I wish you success!
One of the best ways to get people to spend money is…
…by doing webinars. Why is that?
During a webinar, people hear from you — and can see you if you use the webcam. This helps people to know, like and trust you — much better than with a sales page, even one with a video of you on it. They can ask questions and your answers can overcome their objections and explain how your product solves their problems.
A webinar takes more time, but is very effective as a selling tool.
I have a free webinar that will explain how you can use webinars to sell.
This webinar will teach you techniques you can use to create your own successful webinars.
What are your difficulties selling a product?
I know it’s hard to share difficulties, but if you leave a comment, you’ll get an answer that just might be helpful to you and your business.
And please use the Share buttons to share on social media so that others can find this post, too. You just might help someone!