In this interview, Meredith Eisenberg of SoloBizHacker.com explains how she and her business partner, Jasper Blake, help coaches find more money in their business by improving their email and follow-up systems. They created an additional $20K per month for one coach!
Watch the 10-minute video interview to discover what you can do to find more money in YOUR business — and how to get a free funnel audit.
Who do you serve, who are your clients? 0:36
My business is SoloBizHacker.com and my clients are coaches — human resources, health — all sorts of people who are helping others individually. And they are doing pretty well but they want to do better.
What is their problem, their need and what are the symptoms of that problem? 1:11
They have a business that’s pretty good but their email marketing is not working as well as they want. They’re sending out emails, they have a lead magnet, doing webinars but not getting the results they want. I help them find the places where a small tweak will make a big difference.
What are the common mistakes people make or obstacles they face when trying to solve that problem on their own – or with others’ solutions? 2:07
Maybe they aren’t following up or they’re giving up too soon.
They go to expensive marketing agencies, spend a lot of money, and are not getting results. They get bad advice so they really frustrated.
A lot of it is lack of automation in the right places and too much in the wrong places and lack of follow-up.
What is unique about your solution that helps people avoid those mistakes or overcome those obstacles so they can finally solve their problem? 3:29
I’m not scary! People don’t feel intimidated. I partner with them and look at what’s going on with their business. For example, they have a webinar and follow-up with just one email offering the replay. I might say, if you added more follow up, it would make a huge difference.
We recently did this with one of our clients and we added more messages. This added $20,000 more to her business each month.
What is one high-impact free action that you recommend that the audience can implement that will help them solve that problem? 5:53
This is going to sound ridiculous, but 80% of emails don’t get opened. You can resend messages again to people who didn’t open them. I like to change the subject line so I can test it. We do this and pick up another 5%.
What is one valuable free resource that you can direct people to that will further help with that problem? 7:02
If you go to SoloBizHacker.com, I offer a free funnel audit. We’ll look at your funnel and see if there’s something missing. I find things every time. People might get 10% more people on their webinar or sell a bit more.
What’s the one question that I should have asked you that would give great value to our audience? 8:24
Whether you’re at the beginning or further along, I know things are tough right now, I want to encourage you not to give up. You can help people. Even if you just supplement other income, your knowledge is getting out there. Realize your own talents and you can do it virtually from your home. Don’t let it get you down!
If you have trouble with consistency, hire somebody!
Next step
Get your free funnel audit here!
3 replies to "Interview with Meredith Eisenberg — Helping coaches make more money"
We have an email list but we’ve never emailed them before because we’re too busy answering inquiries from our Facebook Page. But this blog post reminded me to message again those people who inquired about our training and products before but have not yet purchased anything. I did this a few months back when I still had more free time and it did bring a few extra thousand to our monthly income. This blog post is a good reminder to do that again. Thanks!
this post reminded me about advertising on billboards like people won’t buy from you until they’ve seen your ad 23 times or something like that. People need to get reminded about you, your products or service so that you’d be on top of mind in case you offer something that can solve their pain points. And when it comes to emails, many don’t really open their emails but if they keep seeing you, especially if your subject line is interesting enough, then they will take the time to open it and see what you have to say or offer. So yeah, it is a good idea to email them again and again.
An additional $20K per month is not so bad at all! Follow up it is then. Will try this. Thanks for the tip!