Who do you serve and who are your clients?
I serve marketers who are looking to build an online business from the start, and I serve marketers that already have an online business and are looking to scale that to a higher level. For example, if they’re doing $1,000 a month, we’ve got methods and strategies in place to show them how to do $10K a month; and we have a few clients who are doing $30K a month. We can also show them how to get to $50K, or $80K, or $100K per month. That’s our current client base and who we actually serve.
What is their problem, their need, and what are the symptoms of that problem?
For most people starting out, the problem is that they are looking to get traffic, they’re looking to get leads, and are looking to get sales. That’s what this whole internet marketing business is about. Their biggest problem is, for most people, is, let’s call it a buyer’s wheel of pain:
- Buying products expecting them to deliver all the results
- Then giving up
- Then buying another product
It’s basically called the circle of pain and we try and remove people from that by teaching them the basics and giving them an understanding of the business model. That’s their biggest issue. A lot of people come to me and say “Kevin, how do I build a list?”
And the first thing I’d say to them is “Can I see your offer? What are you selling? What are you promoting?” You need to have a funnel in place first before you should even consider getting traffic. Our business is successful because we’re consistently creating new funnels. I could create a new funnel in a day or even in an afternoon, but for some people, it takes them months and even years to actually create a funnel and that’s really what holds them back.
What are the mistakes people make or obstacles they face when trying to solve the problem on their own or with others’ solutions?
I think the mistake people would make is they think you need to do everything yourself and you think you need to understand everything in your online business. We have a very, very active business but I don’t do graphic design because it would look bad. I’m not good at graphic design so I outsource it. I don’t do copywriting and we have professional copywriters for that. So, I think, outsourcing the parts you’re not good at is very, very important.
People get overwhelmed or frustrated when it comes to autoresponder settings or membership site settings, or adding a cart to a sales page. I believe these are the things you must learn and understand. And once you’ve done it once or twice, you’ll say “Oh, it’s so easy!” You just copy/ paste that code and you put that where the cart goes. You just go into your email list and you add a new follow-up email series, or you add a broadcast, and those other things. I suppose some marketers would take for granted that we just know all this. It’s like second nature because we’ve been doing it so long so you just need to say to yourself, “Well, I’m gonna do this every single day and then I know exactly how it works and it’ll override all the other problems as well about creating funnels and getting offers out.”
What is unique about your solution that helps people avoid those mistakes so they can finally solve their problem?
There are a lot of people that will sell a product and say: “Listen we don’t offer support for products that cost only $12.20 or whatever amount of money.” And if you go to a support desk, you won’t get any support that way. We try and give people the full picture, and the full support they need. We have a support desk that responds to all tickets. I’m generally available on Facebook to the majority of questions. We have a Facebook Group where I encourage people to ask questions, and you’ll get replies from myself, my support team, and all the other marketers. And we do live training webinars every single month with our members as well. So, I said to people: “There’s no reason for not having your questions answered. There’s no reason for you not getting help.” I found that some people’s problem is they’re too shy to ask questions in public.
What is one high-impact free action that you recommend that the audience can implement that will help them solve the problem?
I would say creating habits. Get in the habit of doing something in your business every single day that will lead to more leads or more sales. So, if I plan on Monday, I’m going to create a squeeze page on Tuesday. Then I’m going to create traffic to drive to that squeeze page. It could be a blog post, it could be a Youtube video. And then you’re going to have an affiliate offer, or your own product to tie to that. So, then, you’ve got your marketing funnel set up, and then just look at ways to get more leads and more traffic to that market and funnel. Whether it’s advertising, social media, Youtube videos, or blogs, there is a lot of traffic available to marketers.
What is one free valuable resource you can direct people that will further help them solve your problem?
At kevinfahey.net, you can register to get my 4 free reports, 11 Steps To Success, Open Rate Explosion, Solo Ad Escape, and Dropout Entrepreneur.
What’s the one question that I should have asked that would give you, that would give great value to our audience?
Maybe, how do you be more productive in your business? And that’s one thing, we focus a lot on, and it comes down to planning out your days and planning out your tasks.
For example, if you want to launch a new funnel or a new business online in the next 30 days, well, don’t spend the next 15 days thinking about it. Basically, write down starting now what your plan is today. You’re going to outline the funnel. Tomorrow you’re going to build the first module, the next day you’re gonna build a second module. Give yourself something to do every single day. You will be surprised that if you only focus on that task sheet and your daily plan, that you will say “Well, well, it didn’t take me 30 days. I actually managed to complete this in 14 days.” Because you’re focused on one thing and one thing only. Basically, a good part of our success is planning things out and only focusing on those things.
2 replies to "Interview with Kevin Fahey: Being successful by creating good habits and focusing on one thing"
Hi Ellen and Hi Kevin! Thanks for this interview. It’s the habits part resonated with me because.. well.. I can’t seem to keep them. One week I a doing well making a blog post one day, working on an online product the next two days, hiring an editor and an assistant the next day, then emergencies come up. Good thing I have an assistant but many of the tasks she still needs to run by me before she can move forward with her tasks.. and before I know it, I’m back to the first few steps again. I really need to get my habits/schedule on track. Any other concrete solutions for this? Thank you for this reminder.
I’m registering for the free reports. Thank you!