Alexa Bigwarfe has spent the last decade honing her skills as a publisher, author, coach, and book marketing expert. Her company is committed to providing the highest quality services and a customer experience with a boutique and personalized publishing experience.
You can check out her website at http://writepublishsell.com and don’t miss her free offer below.
Watch the short interview and then check out the summary and Alexa’s free offer!
Summary of Alexa’s interview
1. Who do you serve, who are your clients?
We work with women in any genre in the age range of 30-60 who are committed to getting their words out. They have a bigger mission. They either want someone to do the process for them or to have someone teach them how to do the process.
2. What is their problem, their need and what are the symptoms of that problem?
For most people, they have written a book or are thinking of writing a book and are overwhelmed about the next step. We step in and take the mystery out of it and remove some of the stress.
3. What are the common mistakes people make or obstacles they face when trying to solve that problem on their own?
Writing a book is a big job but when you get to the other pieces, you see that was the easy part–the cover, the ISBN, ebook formatting, finding keywords and categories, etc. Self-publishing allows anyone who wants to, to publish a book, but setting it up for success, formatting it for success, and overall making sure everything is done properly are also necessary.
4. What is unique about your solution that helps people avoid those mistakes or overcome those obstacles so they can finally solve their problem?
There are a lot of companies that do similar services. What makes us unique is that we take a comprehensive approach. We only work in packages, not à la carte. We found when people want just one thing, we discover that they didn’t know about the other parts. We have a team of dedicated people who have that expertise. We care very much about the outcome and meet 1-on-1 with our clients.
We also do our best to teach the author along the way so when they do another book, they’ll have that baseline of knowledge.
We coordinate with all the pieces — we coordinate with the cover designer, the editor, etc. Having it all coordinated under one project manager really helps.
5. What is one high-impact free action, such as a tip, that you recommend that the audience can implement that will help them solve that problem?
It’s a matter of educating yourself about what you need to do. The Independent Book Publishers Association has a free checklist that tells you exactly what needs to be on your cover, on your copyright page, etc.
Our website also has lots of resources at www.writepublishsell.com.
6. What is one valuable free resource that you can direct people to that will further help with that problem?
If writing is the thing you’re struggling with, “Ditch the Fear and Just Write It” will help.
7. What’s the one question that I should have asked you that would give great value to our audience?
If you are serious and committed to writing a book, you want to start developing your audience as early as possible. In our PublishHer podcast, we’ve been talking about doing that early. It takes time to develop that audience. People think, “Well, I’ll write the book and then I’ll market it” but actually you should start marketing the book, maybe even before you write it.
Just writing a book and putting it on Amazon doesn’t necessarily result in sales, so come into it with the expectation that you are going to have to spend money on advertising or hire someone to do it.