Increase subscriptions by 55% by having more offers

How do you get more people to subscribe to your list? Because building your list is important for your online business!

According to a Hubspot marketing benchmarks report, companies see a 55% increase in leads by increasing landing pages from 10 to 15. The more content, offers, and landing pages you create, more opportunities to generate more leads for your business.

But I only have one, you say.

You and almost everyone else. Most people have just one free download. But there might be people who aren’t interested in that one and would like something else. Couldn’t you get more people interested with more offers? Wouldn’t that increase subscriptions to your email list?

But how do I do that?

To create an offer, you need to create a web form that subscribes people to a list. To add a second offer, you need 2 things:

• A second free download
• A second web form

It sounds simple, right?

Well, it depends. Because you get your web forms from your email provider, you need a provider that allows you to offer multiple web forms. Remember, to offer a second download, the web form has to accomplish one or both of these actions (compared to your first web form):

• Bring people to a different web page that has the link to the download
• Send people a different email with the link to the download

Some of the most popular email providers either don’t let you do this or charge extra. (That’s one reason why I like MadMimi and AWeber so much — my current email services. Note: The link is an affiliate link.)

But as long as you have an email provider that lets you create multiple web forms, it’s as easy as setting up the first one.

Whether you’re looking for the best email service — or need to find other essential online tools — you’ll love “33 essential software, tools, and plug-ins I use for my online business.” It’s a comprehensive list that will help you get better results, save time, and more.

Do you have multiple offers, each with their own landing page and form? Does your email service even let you do that? Do you think you might get more subscribers if you could offer a variety of free downloads? Leave a comment!

The photos of tomatoes are by my colleague, Sheila Finkelstein (no relation). You can see some of her other photos here.