I specialize in helping online entrepreneurs who offer a service, such as:
Is that you? I appreciate you because you’re trying to help people, make the world a better place.
And I help people like you with marketing strategy and Internet technology. One of my specialties is helping service-based entrepreneurs expand to include products so that some of their income is more “passive,” not completely linked to their time. This allows them to earn additional income and have more flexibility in their daily schedule.
After all, I started my home business so I could be at home with my kids and I needed that type of flexibility. (They’re grown up now and my business lets me travel, that is, get away from my home.)
You are important!
If you own a service-based business, you are obviously important to the success of the business. You need to shine on your website. Your website needs to reflect your presence in your business.
So, I just added a photo of myself on my About page. Because I talk about myself there. Why should I hide behind words?
And I added a photo of myself on my Contact page. After all, they’re contacting me! (Even if I forward the email to my assistant, it’s good to make the contact seem personal. And a lot of the time, I do answer myself.)
Putting your photo on your home page or in your website banner is another good idea for a business that is service-based. People connect when they see you and are attracted to you and your website. This is why video is so powerful. Live video isn’t easy for me, but I persevered and have a video on my home page.
If you don’t know how to create, edit and insert video, you’ll find my e-book helpful. It’s called “How to Add Video to Your Website” and you can read more about it here.
Here’s your action step
See where you can add a photo or video of yourself on your website and add it. Leave me a comment and let me know how it looks!