HomeDeciding What Business to DoHow to stand out in a crowded market


How to stand out in a crowded market — 11 Comments

  1. You’re right. I need to define what my niche is and from there narrow my target market. Will try this first and see how I’ll move on from there. Thanks so much!

  2. I’m just starting out my plan on building a business of my own and I need all the help I can get especially in knowing how to start and how eventually my business can stand out in the so-called crowded market. Glad to have stumbled upon your post. Hope it helps.

  3. Just a question… you said “You can even position what you offer as completely unique”… do I do this even if I know that what I’m offering is not really unique?

  4. Hard to know without knowing what you offer, but try to find ways to make it unique. Maybe you combine elements that others offer into a unique package or offer more support along the way…

  5. So I guess I need to identify what my skills and knowledge really are… something that I’m really good at, then do a target market analysis. Thanks for this!

  6. I didn’t realize how tedious it can be to decide to set up a business and make sure I get to attract the right target market. But I think after I go through the process you described, things will be a lot easier since I already know who I want to serve. Thanks for the tips!

  7. I’m a mom, I love to travel and I want to be an entrepreneur. I’d like to set up an online biz that targets people like me — a mom, traveler and wannabe entrepreneur. I’ve set up a blog and the posts there are usually personal based on my own experience as a momtraneur. Right now, I feel like I’m stuck on what to do next. I’d like to earn from my blog but I still don’t know how. Any tips for this kind of dilemma? I’d greatly appreciate it. Thanks!

  8. Jennie, are your kids in school? If so, how do you travel? I’m just trying to get your market clear. What type of momtraneur are you targeting? There’s a huge WAHM community, so definitely join some groups and see what questions people are asking. Are there products you could recommend as an affiliate? What’s unique about your approach?
    I would definitely recommend that you grow an email list. So create a free offer that answers the main questions your moms have. Is it about time and balance? Is it about which business to do? Is it about technology? Ask around and focus on one thing for now–later you can have multiple offers for different groups of moms who have different problems.
    If you think coaching would help you, email me or use the Contact link and we can talk more.
    Good luck with your project!

  9. Hi Ellen,

    Thank you for replying. Those are very important questions that I need to think about some more. My kid is just a toddler, about 2 years old. Together with my hubby, we travel via land trip, or boat or plane just within the country and a few times abroad. I’m not yet exactly sure what kind of a momtraneur I am targeting. Maybe moms like me who love to travel locally or internationally with their babies/kids in tow and who are also entrepreneurs or wannabe entrepreneurs… basically someone like me.

    I am a member of a couple of WAHM FB pages but most of them are just that – they work from home and rarely travel. Many are full-time moms too. I will observe them more and see what questions/problems they have. This is really a good tip since I seldom spend time browsing their posts. Will also look into affiliate products that I can maybe recommend through my blog and social networks. About my approach, I still can’t say what’s unique about it. Maybe the fact that I want to target momtraneurs or wannabe momtraneurs who I think are not that many yet based on what I see on those mom pages I am a member of. I’ll observe some more.

    I will do that free offer like you said. I have a post about how to travel with a baby inclusive of checklist on what to bring and do. I think I can repurpose that as a free offer.

    I’ll do those for now. Thank you so much for these wonderful tips. I’ll definitely contact you if I think that coaching is the best route for me after this.

    Thanks again!

    Jennie Vee

  10. Jennie, Traveling with young children is a good topic even for Moms who aren’t entrepreneurs. I think you can focus on that plus on WAHMs who just want to know how to balance their work and taking care of their children. So that’s 2 good target markets. Good luck! That checklist sounds fantastic!

  11. Hey Ellen, I think you’re smack on with this post. In the old days of SEO, there was the concept of match and exceed out there, it seems to have been lost recently. There are so many copy cats out there. The opportunity in the internet marketing space is actually growing for anyone who is willing to do two things:

    1. Think for themselves.
    2. Put in the work to stand out.

    Thanks for the great post.

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