There’s a simple process that I use to insert images in my blog pasts and i wanted to share it with you. If you aren’t doing all these steps, you’re missing out on the value of images.
Images are important. They catch the eye and engage your readers, encouraging them to read on. They add interest and provide a break from a solid wall of words.
In addition, you can use your images for Search Engine Optimizat8on (SEO) by including relevant keywords in the title and as an “Alt” tag. I explain more about SEO and Alt tags here.
11 steps to insert an image in a blog post
I’m doing this in WordPress 3.6. The procedure may change in future versions.
Watch the short video or read the steps below.
- Click in the blog post where you want the image to go. You only specify the text line, because you’ll be able to specify left or right alignment later.
- Click Add Media, then Upload Files, then Select Files.
- Find your image and click Open.
- Watch at the right while your image uploads. When you can see the image, select the file name (right-click the name and choose Select All or press Ctrl + A).
- Right-click and choose Copy or press Ctrl + C to copy the image’s file name to the clipboard.
- Click in the Alt Text box. Right-click and choose Paste or press Ctrl + V.
- Choose Link, None. There’s no need to link to the image; in fact, why lead people away from your post? If you’re selling something and your image is a product image like an e-book cover, choose custom URL and link to the sales page/
- From the Alignment drop-down list, choose the alignment you want.
- From the Link To drop-down list, choose None most of the time. If the image is a product image such as the cover of an e-book, choose custom URL and enter the URL of the sales page for the product.
- From the Size drop-down list, choose the size you want. For an image at the top of a blog post, Medium is usually best. For an image that you want to center and which needs to be larger, choose Full Size. You may have to manually adjust the image size later by selecting it and dragging it from one of the corner handles.
- Click Insert into Post.
Where can you find legal, free images?
I almost always photos, not clip art (line art) which can look cheesy. Taking images from any Internet site can get you into BIG and sometimes expensive trouble.
How should you name your image files?
When you find an image online, never keep the same file name. Instead, rename it to take advantage of great SEO opportunities. I recommend a format like this:
site-keywords-post-keywords-1.png (or jpg)
For this website, for example, I might name an image online-business-insert-a-picture-in-wordpress-1.png
If you insert a second image in a blog post, append -2 at the end and so on. Because I often write posts that offer step-by-step instructions, I sometimes have several images in a post and I keep them orderly by using this numerical system.
Based on Phyllis Khare‘s comment, here’s an update–and also see my reply to her.
You can use Yahoo’s Smush.it to compress images and reduce page loading time. Here are the steps:
- Click the Uploading tab and upload your image.
- When the “smushing” is done, click Download Smushed Images. They’re in a zipped file.
- Unzip the file and insert it into your blog post.
It’s a fair amount of added time. I wouldn’t use it for one image on a blog post, but might use it if I had several images in a post or on a page.
Here are the results I got when “smushing” the photo at the top of this blog post.
Are you following these 11 steps? Leave a comment!