In a recent survey, I asked, “What else is important to you to make your online business more successful?”
One reply was, “Have an active presence in social media without wasting hours a day!”
Do you feel like you fall into the social media trap? Down the rabbit hole?
Lots of people have the same experience. They start out with a list of things to do and one of those things leads to Facebook and then, hours later, they’re still on Facebook and nothing on the list is done.
Frustrating, right? Not productive, right? Not good for your business, right?
Let’s focus on Facebook, the biggest time sink!
I want you to pay attention to this piece of advice because it will save you hours of time each week.
NEVER read your Facebook timeline during work hours!
Did I say never use Facebook during working hours? No!
I said, “Never read your Facebook timeline during work hours.” That’s different.
First of all, only go on Facebook if you use it for business. I use Facebook a lot for business, but not my timeline. Here’s the secret.
Only look at the notifications area
I’m probably not telling you anything about Facebook that you don’t know, but these are your notifications icons. They are at the upper-right corner of the Facebook window.
If you use Facebook ONLY through those icons, you’ll be much better off.
- Notifications tell you about posts in groups you belong to and posts to discussions you contributed to or were tagged in. If friends have birthdays, you’ll see a notification here.
- Messages are personal messages. If you use Facebook’s phone app, Messenger, you’ll see your personal messages there.
- Friend requests are people who have accepted your requests and vice versa. Follow up with these people!
The exception to being on your timeline is to post items that you want others to read. So, ever so carefully, look at the top area where it says, “What’s on your mind?” and write a post. Almost always you want to add a photo or video, because more people will notice it, like it, and share it.
Don’t let your eyes stray down to the next item! Just click Post and go back to your list of things to do!
Try this technique and let me know in the comments if it helps you. What do you do to avoid the social media sink hole? And share this post, because it will help others be more productive, too!